Public Relations
Deanna L. Shepherd


Deanna Shepherd

I began my 38-year career in city, county and federal government in the early 1970s with the U.S. Postal Service (USPS), Washington Regional Office and Headquarters as an Appeals Examiner and a Hearing Officer/EEO Investigator. I attended the USPS Leadership Institute during my tenure.

After serving as a Senior Employee Relations Specialist with the Metropolitan Police Department (MPD), Washington, D.C., I became one of the first Labor-Management-Relations Specialists covered by the Office of Personnel Management's (OPM) new job series. I served as the labor expert on a three-member management negotiation team, resulting in the first labor contract for uniformed members of the Department. Subsequently, I was a loaned executive and Chief Negotiator for the third MPD labor contract.

Next, as the Labor Relations Director for the Fish and Wildlife Service, Bureau of Interior, I developed that agency's labor-management policy and procedures for Headquarters and regional offices. I served as Chief Negotiator, on-site, for initial contracts covering seven (7) regional offices, nationwide.

I was recruited for the position of Assistant Director of Personnel for Palm Beach County, Florida, serving at the pleasure of the County Administrator, and in support of the Department's Director. I planned and administered programs in recruitment, testing and selection, classification and pay, training and development, records and information systems, and labor relations. Forty-five staff members provided services for an employee population of 4,500. As the County's Chief Negotiator, I negotiated contracts with the Palm Beach County Fire Department and approximately 1,600 blue collar employees.

I returned to the Washington, D.C. area to take the position of Chief, Division of Labor Relations, U.S. Patent and Trademark Office (USPTO). I served for over nine years, responsible for the agency's labor relations policy and as Chief Negotiator with three unions, utilizing partnership team skills in a litigious environment. I was also the agency's representative in related third party matters. Along with 14 other USPTO leaders, I completed the Maxwell Certificate Program in Advanced Public Administration, Syracuse University (with coursework completed in 1999). In addition, I was selected for the first PTO-wide Baldridge Assessment (self-assessment team) on behalf of the USPTO's Executive Committee.

I was promoted to Chief of Employee and Labor Relations with the International Trade Administration, Bureau of Commerce, with responsibility for leading the full range of these two specialties for five bureaus, including serving as the Administration's Chief Negotiator. In this capacity, I negotiated the first world-wide agreement for Commercial Service Officers and led joint labor-management training for employees and union representatives who traveled to Washington, D.C. from their diverse embassy locations.

Finally, for three years prior to retirement, I was the Human Resources Director for the Economic Development Administration (EDA), in Commerce, responsible for the planning, development and administration of personnel management programs.

I am honored to serve as the Virginia Federation's Public Relations Chair. I look forward to working for and with you in the vital areas of our Federation's outreach and communication strategy during what is and will continue to be an unprecedented period of leadership and organizational change for our Association. My contact information is: Email –; Telephone - 703-451-4570; Cell -571-765-0725.

Update on Public Relations, Congressional District Liaisons and NARFE Strategic Planning

2014 PR PowerPoint Convention Report

2012 PR PowerPoint Convention Report

VFC 2012 Annual PR Report

2011 VFC Strategic Plan (draft)

How to Market NARFE
A presentation given at Region X Presidents Conference 2011

Matching Funds Guidelines

October 2011 Public Relations Report

2012 Public Relations Contact list

2012 License Plate Project

Jan 2012 Public Relations Report